Introduction
GETX is a consumer-facing iGaming product launched in 2022, combining a large game catalogue, proprietary in-house titles, sports, and rewards experiences within a single platform.
The product is part of 01.tech, a technology group building infrastructure and solutions for iGaming businesses across multiple markets. Its broader ecosystem spans a White Label platform, game aggregation, sportsbook and supporting product infrastructure.
Role
Product Designer
Owned the redesign of the homepage, bonuses and deposit experiences, while also contributing to the product’s core UX/UI patterns and visual direction
Team
5 Product Designers
Product Managers
Development Teams
Design Lead
Timeline
1 year
Ongoing product redesign, from early exploration and concept development to production-ready UX/UI and implementation support
Context
GETX is a growing iGaming product with a large catalogue of games, promotional mechanics, rewards and payment scenarios.
As the product expanded, new features and content were added on top of the existing experience. Over time, this created a dense interface with many independent modules, patterns and promotional formats competing for the same limited screen space.
The redesign aimed to evolve GETX into a more coherent and scalable product, while preserving the expressive visual character important to the brand. Across these areas, the core challenge was the same:
To reduce cognitive load and create clearer hierarchy without making a content-rich product feel empty or overly restrained
Before the redesign, GETX’s promotional and graphic content had evolved much faster than the product itself. Campaign visuals felt polished and contemporary, while the core interface still relied on a relatively simple, dated visual language. This gap made the experience feel inconsistent and less mature than the brand around it, contributing to user frustration and drop-off.
Promotional graphics vs old interface examples
From endless content to guided discovery
Turning rewards into a system
The previous bonus page relied heavily on standalone promotional banners, making different mechanics difficult to compare and understand.
I redesigned it as a structured ecosystem with reusable patterns for reward value, requirements, availability, expiration and actions.
Different mechanics gained clearer roles within the page, while recurring, social and premium rewards became more distinct parts of the experience.
Simplifying the payment experience
The previous flow exposed payment methods, currencies, instructions and transaction controls simultaneously. Even when requesting payment details, the user could switch to another payment method, and the interface seemed to even encourage this.
After exploring several structural approaches, I redesigned it as a progressive flow: users first select the most relevant payment method, then move into a focused transaction screen containing only the information needed to complete the action.
Early impact
The redesigned homepage is the first part of the broader redesign to reach production.
In the first month after launch, overall site visits increased by 17%
The observation window is still short, and the uplift can't be attributed to the redesign alone: novelty, seasonality, marketing activity and other external factors may also have contributed.
Result
Clearer
Across the homepage, bonuses and deposit experiences, the redesign introduced stronger hierarchy and more focused flows, making dense content easier to scan, understand and act on.
Systematized
Reusable patterns for content cards, rewards, promotional mechanics, badges and transactional interfaces created a more consistent foundation for further product development.
The observation window for the homepage is still short, so I don't treat the 17% uplift as proof of causality. Novelty, seasonality, marketing activity and other external factors may have contributed to the change.
The bonus page and deposit redesigns have not yet been fully rolled out, so their impact is still to be measured. For now, I treat the homepage result as an early directional signal rather than a definitive measure of the redesign's impact.